SimpleRelevance is the brains behind KoalaDeal. When we started building KoalaDeal earlier this year, we knew we needed a taste and preference matching engine that was fast, flexible, and powerful. We needed to be able to take in lots of inputs, handle a plethora of disparate data, and make freakishly accurate predictions about what someone was most likely to be interested in.

The reception KoalaDeal has received to date has been astounding. Dozens of media companies have picked up our story and thousands of users have been using the platform.

Lots of other companies started asking us about what we’re doing, and the algorithm behind the site. At first we were resistant to say too much, but it became apparent that the platform had so much potential that we didn’t want to tie it to just KoalaDeal. That trickle became a flood after we demonstrated some of the value we could get with the RapLeaf data.

So, with that, we are launching the SimpleRelevance platform. We figured the best time to do that is with the announcement from Rapleaf about winning the RapFund competition. Lots of exciting times for us!

What does SimpleRelevance do? It allows anyone online to personalize their communication to their customers really, really easily. Simply give us a few columns of data, about 24 hours to ingest and analyze the information, and we’ll give you a level of personalization that will blow your mind.

If this sounds too good to be true – it’s not. We built the technology for KoalaDeal, tested with RapLeaf and a couple other partners, and will be rolling it out for general consumption soon. This blog is just a placeholder, so keep an eye on this space because lots of good information is coming soon.

If you’d like to learn more, just shoot an email to info@simplerelevance.com. We’d love to tell you more.