The Ultimate Marketing Stage for Machine Learning

Posted by on March 24, 2015 at 11:55 am

SMS marketing is the epitome of high risk, high reward. The 99% open rate is undoubtedly rewarding, but the risks include billion dollar lawsuits and turning loyal patrons into annoyed customers. The following is a fictional story of how machine learning learning can transform SMS marketing campaigns into tales of tremendous success. Month 1: The marketing team

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The Best Team Structure To Reach Big Data Goals

Posted by on March 17, 2015 at 9:09 am

Data has recently become a buzz-worthy term in the technology scene, making it seem like new and uncharted territory, but data has quite a long history. According to LiveScience, the first U.S. census was taken in 1790, web data became popular because of Google in the late 1990s, and social data arrived in 2003. Big data’s

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How To Crack The Code To Email Success

Posted by on March 10, 2015 at 8:50 am

Q: How is a marketing email like a walnut? A: They’re both hard to get open. That’s because, in a nutshell (pun intended), every email’s first job is to convince its recipient that it’s worth their time and attention. But for a lot of us, our inbox can feel like a conveyor belt that never

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Extract, Transform & Load: As Easy As Cooking Spaghetti

Posted by on March 2, 2015 at 10:37 am

Extract, transform, load (ETL) is a programming tool used to manage databases. This system can seem complicated, but when it’s compared to preparing spaghetti for dinner, the steps are less complex. First, we have to drive over to the supermarket to pick up tomatoes, onions, garlic, pasta, and tomato sauce. This is the collection step

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Why We’re Wired To Favor Personalized Messages

Posted by on February 20, 2015 at 9:39 am

Personalization has been proven to make us more likely to interact with the messages we receive. Although we, as consumers, experience customization so often that we don’t consciously recognize its psychological effects on us, it naturally entices us. Your Spotify account sees your frequently-played artists and suggest similar sounds for you to enjoy. Netflix recognizes

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