The Price of Loyalty

Posted by on April 14, 2014 at 9:33 am

“We are a family, and the loyalty of the family must come before anything and everyone else.” That line rings as true in The Godfather as it does in everyday business. Most businesses, big, small, or familial, would falter without a consistent inflow of cash from a loyal customer base. Loyalty from regulars becomes especially

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SimpleRelevance and the Chicago Innovation Awards to Ring NASDAQ

Posted by on March 31, 2014 at 2:33 pm

  Celebrating Innovation in the Chicago Region Chicago, IL., March 31, 2014 – SimpleRelevance, a leading digital marketing company focused in personalized messaging, today joined the Chicago Innovation Awards, the Chicago region’s foremost annual celebration of innovation, in New York City to close the NASDAQ Stock Market, the premier exchange for technology companies.  The event,

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PSA: Smart Email Creates Loyal Customers

Posted by on March 28, 2014 at 1:54 pm

This is a Public Service Announcement to all would-be smart marketers. *Ahem* Personalized, relevant marketing does more for your company than simply bolstering the bottom line. In fact, smart marketing can create a much more devoted fanbase. The numbers to support such a claim can be found in a recent MediaPost survey. The survey of

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The Value of Measuring Engagement

Posted by on March 21, 2014 at 10:40 am

Engagement comes in many forms, like diamond rings or “@” replies, but always indicates a person’s or organization’s level of commitment. However you earn it, engagement can be the difference between a stranger, a qualified lead and a returning customer. Think of engagement as a measurement of how committed a lead is to your brand.

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Personal Politics: Content Personalization Part 1

Posted by on March 10, 2014 at 12:52 pm

Since President Obama’s successful digital campaign in 2012, political people have opened their eyes to the effects technology and personalization can help them achieve. This comes in the form of money saved, funds raised, content shared and community engagement. For our political clients, we’ve seen comparable results.  Similar to our email optimization for retail specific

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