Email: Outdated Dinosaur Or Way Of The Future?

Posted by on November 14, 2014 at 10:31 am

It’s fashionable as of late to suggest that email is an outdated marketing vessel–that it’s going the way of the dinosaur. I’m here to tell you that it’s true. Email is like a dinosaur: enormous, powerful, and influential. Plenty of experts have reached the same conclusion. IMPACT has helpfully boiled the pro-email arguments down to

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How To Put A Bow on CPG Recommendations

Posted by on November 3, 2014 at 10:23 am

It used to be that selling consumer packaged goods (CPG) was as easy as stocking the shelves, adopting a fun cartoon mascot with a memorable catchphrase, running an ad in the paper, and putting your feet up on a mahogany desk as the profits piled high. It sounds pretty simple, but upon closer inspection, the

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Why Machine Learning is Necessary for Your Customer Data

Posted by on October 28, 2014 at 12:32 pm

Machine learning has become increasingly newsworthy thanks to Google’s recently announced machine learning capabilities that fill in the blanks of your spreadsheet. Machine learning for email marketing is newsworthy because it is an essential tool for companies to effectively use their customer data. Email marketing is often done with just a customer’s email and some

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Simple Marketing Moves to Optimize Your Online Revenue

Posted by on October 17, 2014 at 3:46 pm

Before customers arrive at your site, they have found your 3.5 star rating on Yelp, discovered if you have coupons they can use, and located reviews of your service from 258 previous customers. Instead of seeing an advertisement that leads them to seek a service or product, they’ve already thoroughly researched your brand and know

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Four Ways To Amplify Your Black Friday Communications

Posted by on October 13, 2014 at 12:56 pm

The number of offers sent to consumers will only skyrocket as the holiday season approaches. Shoppers spent an estimated $57.4 billion from Thanksgiving Day through Sunday, December 1, 2013, according to the National Retail Federation. There is high potential for customers to purchase with you during Black Friday, but you must act strategically or you’ll

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