Defining Business Problems – A Leader”s Role

Posted by on January 12, 2016 at 9:49 am

Every leader knows that her duty as a leader is to help everyone in the organization define the business problems faced by the organization in a way that allows for a possible solution, helps the organization learn so it will not repeat the problem, and institute processes to insure that the solution is executed properly so it is most effective.

How Do I Know When the Timing is Right to Sell My Business?

Posted by on January 12, 2016 at 9:49 am

Historically, at a high level, we know that the M&A market runs in cycles. Understanding the broad market as to where we are in the overall M&A cycle is step one. But, thats not always the best indicator. Thats only one element of understanding when its right to sell.

How To Outsmart Your Data

Posted by on November 3, 2015 at 11:50 am

Personalized marketing can speak to people in ways that a billboard on the side of the highway simply cannot. Where a billboard says the same thing to everybody that passes by, personalized messages anticipate a customer’s actions by learning from their lifelong purchasing habits and delivering timely touches across a variety of mediums. But some

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The Evolution Of The Customer Journey

Posted by on October 20, 2015 at 3:55 pm

How successful would the Don Drapers of the 60s be in advertising today? To put it lightly, their skillset would need to be drastically different if they were to reach a similar level of success. Yes, they’d need a tutorial covering internet basics, but along with that, their entire agenda would change. They’d no longer be convincing the general public

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It’s The Most Personalized Time Of The Year

Posted by on October 7, 2015 at 7:45 am

What do reindeer and marketers have in common? They both know how hard it can be to stand out during the holidays. Reindeer play second fiddle to Rudolph, while marketers must compete against each other for attention during the most wonderful—and aggressively advertised—time of year. When their inboxes are getting stuffed like a stocking, it’s

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