What Marketers Can Learn from the ‘Ice Bucket Challenge’

Posted by on August 19, 2014 at 11:24 am

Every marketer dreams of creating a viral video that skyrockets their company to the next level, makes customers fall in love with their brand and leaves a lasting memory. You could combine adorable kittens, people falling, sassy celebrities, and an epic parody and you’re still not guaranteed viral video success. Unfortunately there is no magic

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5 Tips for Picking a Personalization Platform

Posted by on August 8, 2014 at 1:38 pm

“Personalization” is one of the most recently overused buzz words in marketing. The word “personalization” has been so misused and overused by now that it has taken on a range of different meanings from segmenting to randomly generated product recommendations to actual unique recommendations generated from predictive analytics. Because of the confusion in the marketplace,

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The Many Avenues of Email Personalization

Posted by on August 6, 2014 at 2:46 pm

It’s commonly believed that email personalization is a binary idea. That is, you either personalize your emails or you don’t. In reality, there’s a lot more nuance involved when working with an email personalization partner like SimpleRelevance. Personalization depends on data. Both how much data a business has collected, and the different types of data

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What the Growing Millennial Market Means to Marketers

Posted by on August 1, 2014 at 10:46 am

Millennials are known for being the most tech savvy generation of shoppers, relying heavily on social media and mobile shopping to discover and acquire the things they want. With roughly 80 million Millennials in the United States currently coming of age, this generation of shoppers is changing the landscape of traditional retail. As Millennials begin

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How SimpleRelevance Ingests Hundreds of Data Points

Posted by on July 18, 2014 at 1:00 pm

Your data is housed in multiple locations and it’s messy. Fortunately, SimpleRelevance is platform agnostic and can hook into any of your data sources – out of box or customized. Our API can plug into your tag management systems, data management platforms, CRM or any other source to pull in your data, normalize it and

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