How To Outsmart Your Data

Posted by on November 3, 2015 at 11:50 am

Personalized marketing can speak to people in ways that a billboard on the side of the highway simply cannot. Where a billboard says the same thing to everybody that passes by, personalized messages anticipate a customer’s actions by learning from their lifelong purchasing habits and delivering timely touches across a variety of mediums. But some

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The Evolution Of The Customer Journey

Posted by on October 20, 2015 at 3:55 pm

How successful would the Don Drapers of the 60s be in advertising today? To put it lightly, their skillset would need to be drastically different if they were to reach a similar level of success. Yes, they’d need a tutorial covering internet basics, but along with that, their entire agenda would change. They’d no longer be convincing the general public

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It’s The Most Personalized Time Of The Year

Posted by on October 7, 2015 at 7:45 am

What do reindeer and marketers have in common? They both know how hard it can be to stand out during the holidays. Reindeer play second fiddle to Rudolph, while marketers must compete against each other for attention during the most wonderful—and aggressively advertised—time of year. When their inboxes are getting stuffed like a stocking, it’s

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How Prescriptive Analytics Makes Your Marketing Useful

Posted by on October 2, 2015 at 8:00 am

How do you track your digital marketing? Whether you use basic tools or work with complex algorithms to meet business goals, analytics are essential in today’s marketing landscape. This post details the concept of organizational analytics maturity, which is really just a measure of how well your business uses analytics. It also dives into what descriptive, predictive, and prescriptive analytics

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The Power Of Omnichannel Marketing

Posted by on September 17, 2015 at 9:59 am

When you wake up in the morning, what’s your source for news? Is it the Wall Street Journal? Do you turn on the TV for news? Most likely you don’t turn to just one source. If you’re like most media consumers, you delay getting out of bed by checking email alerts for news updates and scrolling

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