Why Machine Learning is Necessary for Your Customer Data

Posted by on October 28, 2014 at 12:32 pm

Machine learning has become increasingly newsworthy thanks to Google’s recently announced machine learning capabilities that fill in the blanks of your spreadsheet. Machine learning for email marketing is newsworthy because it is an essential tool for companies to effectively use their customer data. Email marketing is often done with just a customer’s email and some

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Simple Marketing Moves to Optimize Your Online Revenue

Posted by on October 17, 2014 at 3:46 pm

Before customers arrive at your site, they have found your 3.5 star rating on Yelp, discovered if you have coupons they can use, and located reviews of your service from 258 previous customers. Instead of seeing an advertisement that leads them to seek a service or product, they’ve already thoroughly researched your brand and know

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Four Ways To Amplify Your Black Friday Communications

Posted by on October 13, 2014 at 12:56 pm

The number of offers sent to consumers will only skyrocket as the holiday season approaches. Shoppers spent an estimated $57.4 billion from Thanksgiving Day through Sunday, December 1, 2013, according to the National Retail Federation. There is high potential for customers to purchase with you during Black Friday, but you must act strategically or you’ll

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David vs. Goliath, Round Two

Posted by on October 3, 2014 at 3:32 pm

When you own a small business, the mega-corporation across the street that’s casting a shadow over your storefront can look pretty intimidating. After all, they’ve got a seemingly bottomless treasure trove of resources, a crack marketing team, and all the customer data that they can collect. If you’ve ever felt outgunned by a bigtime retailer,

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SimpleRelevance Won Brands+Startups™ 2014 Challenge

Posted by on September 22, 2014 at 12:23 pm

After five months and four grueling rounds of pitching our business based on specific brand pain points, SimpleRelevance is proud to claim victory of the Brands+Startups™2014 Challenge. Back in April, 31 startups presented their business concepts and marketing plans to a panel of Fortune 500 brand marketers and early-stage investors – the brand coaches. Each

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