It’s The Most Personalized Time Of The Year

Posted by on October 7, 2015 at 7:45 am

What do reindeer and marketers have in common? They both know how hard it can be to stand out during the holidays. Reindeer play second fiddle to Rudolph, while marketers must compete against each other for attention during the most wonderful—and aggressively advertised—time of year. When their inboxes are getting stuffed like a stocking, it’s

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How Prescriptive Analytics Makes Your Marketing Useful

Posted by on October 2, 2015 at 8:00 am

How do you track your digital marketing? Whether you use basic tools or work with complex algorithms to meet business goals, analytics are essential in today’s marketing landscape. This post details the concept of organizational analytics maturity, which is really just a measure of how well your business uses analytics. It also dives into what descriptive, predictive, and prescriptive analytics

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The Power Of Omnichannel Marketing

Posted by on September 17, 2015 at 9:59 am

When you wake up in the morning, what’s your source for news? Is it the Wall Street Journal? Do you turn on the TV for news? Most likely you don’t turn to just one source. If you’re like most media consumers, you delay getting out of bed by checking email alerts for news updates and scrolling

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Perks Of Personalization, According To Top Marketers

Posted by on September 2, 2015 at 9:25 am

The year 2015 has officially been dubbed The Year of Personalized Content. Okay, unofficially dubbed. But the tide has turned: customers now get frustrated when content that has nothing to do with their interests, and the world’s leading marketers are all abuzz about the many perks of personalization. In fact, in a June 2015 poll

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Why Gmail Will End Manual Segmenting

Posted by on August 14, 2015 at 7:00 am

The state of machine learning today is reminiscent of baseball scouting in 2002 when Billy Beane, the General Manager of the Oakland A’s, breaks conventional scouting practices by using statistical data to analyze and value the players he picks for the team. It was a borderline heretical idea at the time with fans everywhere calling

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