The Many Channels SimpleRelevance Uses To Elevate Your Marketing

Posted by on December 19, 2014 at 10:56 am

Much like firetrucks that can transform into robo warriors, there’s a heck of a lot more to SimpleRelevance than meets the eye. It’s true—at first blush, our marketing solutions appear email-centric—but personalizing email is just one of the many ways we provide marketing solutions to our clients. Email is just the tip of our iceberg!

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Black Friday Isn’t The Only Time For Sales Growth

Posted by on December 12, 2014 at 4:57 pm

Big data is big business and it doesn’t get any bigger than Black Friday. This year, Black Friday was bigger than last year by almost 10%. An average ten-percent year-over-year growth in sales for a single day of sales is a huge number. Obviously, some brands had more growth and some a little less. You

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Predictive Analytics: Powerful Enough To Prevent Crime & Contain Ebola

Posted by on December 5, 2014 at 4:44 pm

There’s no denying that the increase of mobile devices and tracking mechanisms have pushed customer data to increase. Companies and organizations can draw data from credit card transactions, mobile devices, tweets, computers, emails, and many other sources. However, it’s not always clear how to evaluate, correlate, or learn from the information passing through to generate

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Email: Outdated Dinosaur Or Way Of The Future?

Posted by on November 14, 2014 at 10:31 am

It’s fashionable as of late to suggest that email is an outdated marketing vessel–that it’s going the way of the dinosaur. I’m here to tell you that it’s true. Email is like a dinosaur: enormous, powerful, and influential. Plenty of experts have reached the same conclusion. IMPACT has helpfully boiled the pro-email arguments down to

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How To Put A Bow on CPG Recommendations

Posted by on November 3, 2014 at 10:23 am

It used to be that selling consumer packaged goods (CPG) was as easy as stocking the shelves, adopting a fun cartoon mascot with a memorable catchphrase, running an ad in the paper, and putting your feet up on a mahogany desk as the profits piled high. It sounds pretty simple, but upon closer inspection, the

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