Minimize Customer Risks With Predictive Analytics

Posted by on January 27, 2015 at 12:27 pm

With such an abundance of customer data available through various points of contact, it’s a misconception that throttling up personalization efforts zaps internal resources of time. Using predictive analytics to personalize your customer experience efforts minimizes risks and yields dividends on the short and long tail after. An emerging technology layer across most departments is

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Email Origami

Posted by on January 20, 2015 at 12:24 pm

There’s no wrong way to eat a Reese’s, but there are definitely ineffective ways to write an email. Though the premise of a marketing email is simple—you’ll need a captivating subject line, an offer, a compelling image, and a call to action—big data tells us that not all emails are created equal. The wise guys

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Easy Marketing Launch Checklist For New Online Store Owners

Posted by on January 13, 2015 at 9:45 am

Your new online store just went live. You placed a test order yourself. Everything went smoothly. This is a big milestone. Now it’s time to figure out how to make sure your second order isn’t also from you. You need customers for your new online store. So, you ask the million dollar question. Where do

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How To Target Your Digital Marketing Resolutions

Posted by on January 5, 2015 at 10:57 am

It’s about that time when you either join the masses in making introspective reflections of your past year to develop resolutions to reach your fullest potential in the shiny new year or roll your eyes and avoid the gym at all costs. Whether you’re an ambitious goal-setter or an avid resolution avoider, setting out to

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The Many Channels SimpleRelevance Uses To Elevate Your Marketing

Posted by on December 19, 2014 at 10:56 am

Much like firetrucks that can transform into robo warriors, there’s a heck of a lot more to SimpleRelevance than meets the eye. It’s true—at first blush, our marketing solutions appear email-centric—but personalizing email is just one of the many ways we provide marketing solutions to our clients. Email is just the tip of our iceberg!

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