Why Segmentation Isn’t Personalization

Posted by on April 21, 2014 at 8:55 am

We talk to a lot of marketers about email personalization and the direct revenue generated from sending more targeted marketing messages. This is what the conversation usually looks like:   Marketer: “I’m already personalizing my email.” SR: “Oh, that’s fantastic! So you’re sending a different email to each of your customers?” Marketer: pause… “Well, we’ve

Read the entire post

The Price of Loyalty

Posted by on April 14, 2014 at 9:33 am

“We are a family, and the loyalty of the family must come before anything and everyone else.” That line rings as true in The Godfather as it does in everyday business. Most businesses, big, small, or familial, would falter without a consistent inflow of cash from a loyal customer base. Loyalty from regulars becomes especially

Read the entire post

SimpleRelevance and the Chicago Innovation Awards to Ring NASDAQ

Posted by on March 31, 2014 at 2:33 pm

  Celebrating Innovation in the Chicago Region Chicago, IL., March 31, 2014 – SimpleRelevance, a leading digital marketing company focused in personalized messaging, today joined the Chicago Innovation Awards, the Chicago region’s foremost annual celebration of innovation, in New York City to close the NASDAQ Stock Market, the premier exchange for technology companies.  The event,

Read the entire post

PSA: Smart Email Creates Loyal Customers

Posted by on March 28, 2014 at 1:54 pm

This is a Public Service Announcement to all would-be smart marketers. *Ahem* Personalized, relevant marketing does more for your company than simply bolstering the bottom line. In fact, smart marketing can create a much more devoted fanbase. The numbers to support such a claim can be found in a recent MediaPost survey. The survey of

Read the entire post

The Value of Measuring Engagement

Posted by on March 21, 2014 at 10:40 am

Engagement comes in many forms, like diamond rings or “@” replies, but always indicates a person’s or organization’s level of commitment. However you earn it, engagement can be the difference between a stranger, a qualified lead and a returning customer. Think of engagement as a measurement of how committed a lead is to your brand.

Read the entire post

Learn More