Last week we showed you a peek under the hood at our product recommendation engine. This week we’re going to show you the other half of the equation, our eventing system. These are what power the system that personalizes your emails and drives your email marketing sales to new levels.
If you’re only looking at open rates or click-through rates to measure the effectiveness of your e-mail campaigns, you’re only getting half of the story. Remember to consider metrics beyond the click – including visits, unique visitors, and conversions – to gauge the overall success of your e-mail campaigns.
In comes data, out comes personalized emails. This is how we turn your email list into a money-maker that produces smart product recommendations to the right customers.
At SimpleRelevance, we’re rewarding you for sending us your spam. That’s right, we want you to send us the junk email cluttering your inbox. We know there are a lot of really bad, irrelevant, unpersonalized emails landing in people’s inboxes every day. We want to help stop them.
Our atest round of capital fundraising has garnered great press attention.
“Impersonal, mass emails are easy to dislike and ignore, which is why SimpleRelevance has raised $1 million,” writes journalist Rebecca Grant in VentureBeat, the web magazine about tech, people and money.