Your Data Guide: First & Third Party Data

Posted by on April 20, 2015 at 1:20 pm

Big data. First party data. Demographic data. Third party data. Along with the variety of ways to collect and use customer data, there’s a mixture of jargon describing it. It’s easy to get confused by buzz words along the path toward optimizing marketing messages with the information you glean from customers. Our guide to different

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Return On Inbox Investment

Posted by on April 10, 2015 at 8:19 am

ROI. The return on an investment. Simply put: how much bang you get for your buck. Of all the tip-of-the-tongue digital marketing terms thumbtacked to CMO bulletin boards around the globe—social media engagement, mobile push notifications, and whatever we’re about to call advertising on smart watches—it’s good old-fashioned email that bests its buzzworthy brethren where

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Ways To Avoid Excessive Marketing Jargon

Posted by on April 3, 2015 at 3:53 pm

There’s a reason why “gobbledygook” is listed a synonym of “jargon;” it ends up being gibberish to many people outside of your field. It’s easy to develop the tendency to favor jargon common within your group or profession. Whether you use it to establish expertise in your field or because those surrounding you understand the

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The Ultimate Marketing Stage for Machine Learning

Posted by on March 24, 2015 at 11:55 am

SMS marketing is the epitome of high risk, high reward. The 99% open rate is undoubtedly rewarding, but the risks include billion dollar lawsuits and turning loyal patrons into annoyed customers. The following is a fictional story of how machine learning learning can transform SMS marketing campaigns into tales of tremendous success. Month 1: The marketing team

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The Best Team Structure To Reach Big Data Goals

Posted by on March 17, 2015 at 9:09 am

Data has recently become a buzz-worthy term in the technology scene, making it seem like new and uncharted territory, but data has quite a long history. According to LiveScience, the first U.S. census was taken in 1790, web data became popular because of Google in the late 1990s, and social data arrived in 2003. Big data’s

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