The Importance Of The Moxie Awards

Posted by on May 28, 2015 at 11:54 am

SimpleRelevance is excited to announce our nomination in three different categories in the 2015 Moxie Awards. The Moxie Awards highlight Chicago’s most innovative digital entrepreneurs. We’re honored to be nominated, but thought we’d dig a little deeper so you have some insight when choosing who to vote for. Public voting will be open here until June

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Leave Predictions to the Professionals

Posted by on May 6, 2015 at 9:24 am

Some problems are better left to the professionals; car troubles or a busted pipe spewing water all over the basement, for instance. When we decide to seek out the help of an expert, it’s because we know that paying a little extra in the short-term might well prevent long-term complications and avoidable financial frustrations. Problems

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Your Data Guide II: Behavioral, Demographic, and Psychographic Data

Posted by on April 28, 2015 at 10:06 am

At risk of sounding like Donkey from Shrek, people are like onions. Their different layers make up their characteristics and propensity to prefer one thing over another. This is why it’s challenging to successfully categorize a bunch of individuals into one group based on a single attribute like location. But using various traits and combining them

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Your Data Guide: First & Third Party Data

Posted by on April 20, 2015 at 1:20 pm

Big data. First party data. Demographic data. Third party data. Along with the variety of ways to collect and use customer data, there’s a mixture of jargon describing it. It’s easy to get confused by buzz words along the path toward optimizing marketing messages with the information you glean from customers. Our guide to different

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Return On Inbox Investment

Posted by on April 10, 2015 at 8:19 am

ROI. The return on an investment. Simply put: how much bang you get for your buck. Of all the tip-of-the-tongue digital marketing terms thumbtacked to CMO bulletin boards around the globe—social media engagement, mobile push notifications, and whatever we’re about to call advertising on smart watches—it’s good old-fashioned email that bests its buzzworthy brethren where

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