Improving E-commerce ROI With Email: 3 Case Studies

Li Ning used personalized email to drive sports ecommerce sales.

How can I improve my e-commerce ROI?

If you’re asking yourself that question, you’re not alone. We hear that all the time, and there are a lot of ways to do it, but none can have an impact as quickly and efficiently as improving your email marketing.




Why You Should Think Big Data for Small Business

Simple Relevance uses big data to help small businesses market.

For hundreds of thousands of businesses the reams of data they’ve collected is the modern equivalent of the blinking 12:00s. That data is sitting there in your face, gnawing at you every day, but you struggle to justify the effort to take advantage of what it offers. Maybe you just need an easier way to put it to work for you.




Mobile Email Design – Why It’s A Must

Mobile Email Open Rates Are Skyrocketing.

With each new study on email marketing that comes out, mobile rises in importance. One recent report pegged the percentage of emails opened on mobile devices at 27 percent. Now it’s 43 percent!




What TechStars Means To SimpleRelevance

TechStars and Excelerate

SimpleRelevance is honored to be the first 1871 company to go through the TechStars Chicago class, and one of just 10 selected from 900 applicants to join the program. This summer’s program is the first of a joint venture between two venerable organizations, TechStars and Excelerate Labs. The reputation of these groups speak for themselves, but

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Ecommerce for Retail: 5 Measurement Tips

ecommerce shopping cart image

If you’re an ecommerce retailer, you know how vital your traffic and conversion rate figures are. Here’s some advice to help open the floodgates on your store visitors and increase your sales. Daniel Clutterbuck of Webtise offers 5 tips to get started on the road toward smarter selling without needing an expert.