Why Gmail Will End Manual Segmenting

Posted by on August 14, 2015 at 7:00 am

The state of machine learning today is reminiscent of baseball scouting in 2002 when Billy Beane, the General Manager of the Oakland A’s, breaks conventional scouting practices by using statistical data to analyze and value the players he picks for the team. It was a borderline heretical idea at the time with fans everywhere calling

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The Machine Learning Expert

Posted by on July 29, 2015 at 9:00 am

What defines an expert is often a disputed topic. Do we judge them by how much they know? How much they’ve accomplished? At SimpleRelevance, we think an expert is someone who has gathered the most knowledge possible about that subject from a large range of resources, and most importantly, who shares their methods and knowledge

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The Power Of The Middle-Man

Posted by on July 21, 2015 at 11:19 am

Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening in the business world and there’s a new figure who is gaining more power

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The Personalization Gap

Posted by on July 16, 2015 at 11:32 am

Here are two statements that are equally true: 1. Personalization has never been more important to marketers 2. 80% of companies don’t understand who their customers are That 80% stat comes from a new VentureBeat study, which takes a deep dive into the gap between how companies want to personalize their marketing and how they actually

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Machine Learning Demystified

Posted by on July 9, 2015 at 9:22 am

You’ve likely heard buzzwords such as “big data,” “data science,” and “machine learning” routinely tossed around at work and in the news. If so, you’ll know that these terms can often be vague and rarely defined when they are used. This post will shed some light on what machine learning is and what goes on

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