How Big Companies Accidentally Kill Startups

Posted by on July 7, 2015 at 12:40 pm

“Lennie’s lip quivered and tears started in his eyes. ‘Aw, Lennie!’ George put his hand on Lennie’s shoulder. ‘I ain’t takin’ it away jus’ for meanness. That mouse ain’t fresh, Lennie; and besides, you’ve broke it pettin’ it. You get another mouse that’s fresh and I’ll let you keep it a little while.‘” Having spent

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Can You Really Measure Creativity?

Posted by on June 30, 2015 at 9:53 am

How are the winners of The Oscars chosen? The Grammys? The ESPYs? There’s no rubric to follow or grades to assign. The awards aren’t distributed due to one nominee receiving more iTunes downloads than the others. It’s based on someone’s unique feelings and opinions, most of which are influenced by biases and emotions. Does the

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How Netflix Knows You Want To Binge Watch House Of Cards

Posted by on June 19, 2015 at 9:26 am

Most companies are recognizing the need to use data to break through marketing noise in order to get customers to choose their product or services. From calculating market movements to understanding consumer needs, predictive analytics helps businesses use data to unlock marketing opportunities and gain valuable edge over their competitors. Although it may come as

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Why Major Media Companies Would Be Wise To Copy Facebook

Posted by on June 9, 2015 at 8:42 am

A recent MediaPost article pegged lack of personalization as the reason major publishers miss out on revenue opportunities like digital ads. Gannett’s Chief Digital Officer, David Payne said “habit is imperative” to get media content woven into consumers’ daily habits. A company must be in their top ten list of go-to apps, or they’re not

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Big Retail Means Bigger Data

Posted by on June 3, 2015 at 10:08 am

It’s no secret that life is tough for retailers these days—especially those of the huge square-footage, big box chain variety. Retail institutions such as Macy’s and Sears have closed stores and laid off thousands of workers. The neighborhood Borders exists only in memory. Competition comes from all angles, from ubiquitous Amazon to the resurgence of

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